To make product creation effective you need learn how to repurpose content. How to change content created for one media into an entirely different product created for a different media.
Usually it just doesn't work.
To do it you need to know both how to do it and also why it works -- or doesn't work. Generally speaking whenever you go from a simpler to a more complex form in the same media it doesn't work. Or when you go across media.
There are exceptions, however.
One of those exceptions is when you are going from a complex product to a simple advertising product. For example, when you go from a book to an article or a video to a podcast.
Normally when you go from a video to an audio product you are faced with two very serious issues.
With a video you have a visual component -- that's what makes it a video and not an audio. Typically when you design your learning content you take the freedom that implies into account. However, with an audio you can't refer to a picture -- there isn't one. You have to find non-visual ways to convey the information.
Secondly the content itself needs to be simpler with the more limited communications media. Think of a computer with a phone connection to the internet vs one with a cable connection. You simply can't move the same amount of information without having it come out garbled.
However, if you work around these limits you can successfully repurpose content from video to a podcast.
The trick is that the podcast is a much smaller and simpler product. You need to begin by selecting out appropriate portions of the video to convert. If you're drawing a diagram on a board to illustrate a point -- that's just not going to be a good piece to convert. You need to avoid those portions. Instead try using a talking head segment (in other words no references to visuals) as your base.
The second trick is to avoid complex segments. Typically these would be accompanied by visuals in any case. Remember you have an upper limit on the number of points you can make!
The third trick is to add packaging and content. Most of the segments you'll select won't include an introduction or conclusion. Usually because they're in the middle of a discussion or are themselves an introduction or conclusion. So you need to be prepared to record introductions and conclusions.
And like any other podcast, you need to add packaging around the content. Your audio beginning and ending credits and music are a good example of required audio packaging.
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