There are a number of different ways to gain traffic for your internet information and advice business. Some require a great deal of money. Advertising on Google for example. Some require expertise, luck and research. SEO for example. Some require either time or money. Article marketing for example.
There are a number of ways to gain a reputation for expertise in your market. Writing an eBook for example. Or writing articles.
But there are very few ways to do both.
Podcasting is one of those ways.
Not only can creating a podcast gain you traffic, but creating a podcast can also boost your acceptance with your fans.
But why is a podcast so good for building a fan base?
A podcast wins on three different levels. And it's easy to create, just to sweeten the deal. All of which works to make podcasts great for building a reputation and a fan base.
First off, people like podcasts.
In our modern world, commuting is a fact of life. As much as we try most of us end up never being able to work from home. Instead we spend hours stuck in our cars or on a train. Being able to learn something useful is a great way to avoid simply losing those hours.
Podcasts not only provide that chance to learn, but they are easy to use as well. All you have to do is download them to your MP3 player. Then listen while you drive. Or listen while you stare at the scenery flashing by the train window.
Second, podcasts are a personal media.
One of the problems in our modern world is that we all seem to be growing further and further apart from one another. Podcasts are a chance for your audience to spend some time with a friend. A friend who shows up once a week or so without fail.
Unlike some other media, podcasts give your audience a chance to meet you as a person. It gives you a chance to show your passion for your subject. A chance to show that you really care. And your audience will respond.
Finally, podcasts are a chance to show off your knowledge.
You could always teach a free course. But if you do, what you'll find is that many people never bother to listen to your course. Besides a course focuses on only one aspect of your subject. A podcast on the other hand consists of short snippets of information presented over many weeks. It allows you to quickly explore different elements of your subject without having to give away the farm on any one topic. However, it does mean your fans will quickly realize that you know what you are talking about.
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