Top Reasons to Use Podcasts to Generate Sales

If you have a product or service to sell, you can sell it the old fashioned way or you can jump right into the future of the way people generate sales with less effort and no geographic limitations.

But what exactly is a Podcast?

A Podcast is a recorded event that is then distributed electronically. The event can be:

1. A sales presentation 2. A training session 3. An interview 4. The audio section of a webinar 5. A recorded seminar

What are the benefits of a podcast? Well, once you have your podcast, you can use it to sell for you over and over for years into the future, because once you have your podcast you can:

1. Place it on a CD or DVD and distribute it 2. Place it on your web site and provide a link to it 3. Offer it at not cost to others to join your mailing list 4. Encourage people to download it to their IPOD or mp3 player 5. Invite people all over the world into your web based conference room and play the recording for your audience. While you are in your conference room you can also show off your web site, products and services at no cost by simply showing off your web site sales page or Power Point (TM)presentation. Then you can take the prospect along with you to your sales or sign up page and complete the transaction on the spot.

In summary, your Podcasts can help tell your story, build your credibility, generate sales and even train your customers, employees, and salespeople simply by directing them to your Podcast, all at zero cost.

Be sure to investigate this new marketing tool and you will start to see it as one of your "Must have marketing tools too!"

Six Benefits of Podcasting   The Benefits of Starting a Podcast   Podcast Transcription: Converting the Spoken to the Written   How to Begin Podcasting the Right Way   How To Pick A Great Name For Your Podcast   The Art of Podcasting   

Earn Cash Make Money Online Start a Podcast - Part 1

The internet offers many freedoms to ordinary people; those freedoms allow you to achieve so much with limited resources. If you have the talent and the technical resources then you can create an interesting podcast that will attract attention and eventually money.

Podcasts give you a lot of freedom on your content and allows you to do whatever you think your audience will be interested in. if you create an interesting successful podcast, be certain that money and advertising deals will follow. So let's take a closer look at the whole thing.

Earn Cash Make Money Online by Starting a Podcast Tip Number 1: assemble a good team

Content is king, and you have to have a team of dedicated and interesting people delivering it to your audience. This is the most important step in the whole process. Don't just get some your friends, if you have no suitable friends that fit the bill, then don't be afraid to place ads online requesting people with previous experience.

Earn Cash Make Money Online by Starting a Podcast Tip Number 2: Choose the theme of your podcast

It is important to focus on one or two themes or topics for your podcast. Don't think that by making it a general podcast more people will be interested in it. It will actually be watered down and not interesting enough. Focus on one thing for example movie reviews and entertainment news. This will help you set the pace and the tone of your programs as well.

Earn Cash Make Money Online by Starting a Podcast Tip Number 3: make the audience participate

After you have gained a following, it is essential to reward your audience for their support and loyalty by making them participate. This can be done in a special section or the typical radio fashion by email of course.

Six Benefits of Podcasting   The Benefits of Starting a Podcast   Podcast Transcription: Converting the Spoken to the Written   How to Begin Podcasting the Right Way   

Creating a Podcast Will Boost Your Fans

There are a number of different ways to gain traffic for your internet information and advice business. Some require a great deal of money. Advertising on Google for example. Some require expertise, luck and research. SEO for example. Some require either time or money. Article marketing for example.

There are a number of ways to gain a reputation for expertise in your market. Writing an eBook for example. Or writing articles.

But there are very few ways to do both.

Podcasting is one of those ways.

Not only can creating a podcast gain you traffic, but creating a podcast can also boost your acceptance with your fans.

But why is a podcast so good for building a fan base?

A podcast wins on three different levels. And it's easy to create, just to sweeten the deal. All of which works to make podcasts great for building a reputation and a fan base.

First off, people like podcasts.

In our modern world, commuting is a fact of life. As much as we try most of us end up never being able to work from home. Instead we spend hours stuck in our cars or on a train. Being able to learn something useful is a great way to avoid simply losing those hours.

Podcasts not only provide that chance to learn, but they are easy to use as well. All you have to do is download them to your MP3 player. Then listen while you drive. Or listen while you stare at the scenery flashing by the train window.

Second, podcasts are a personal media.

One of the problems in our modern world is that we all seem to be growing further and further apart from one another. Podcasts are a chance for your audience to spend some time with a friend. A friend who shows up once a week or so without fail.

Unlike some other media, podcasts give your audience a chance to meet you as a person. It gives you a chance to show your passion for your subject. A chance to show that you really care. And your audience will respond.

Finally, podcasts are a chance to show off your knowledge.

You could always teach a free course. But if you do, what you'll find is that many people never bother to listen to your course. Besides a course focuses on only one aspect of your subject. A podcast on the other hand consists of short snippets of information presented over many weeks. It allows you to quickly explore different elements of your subject without having to give away the farm on any one topic. However, it does mean your fans will quickly realize that you know what you are talking about.

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Podcast Essentials - How To Record Voice On Your Home Computer

There are many people using the power of their computers to narrate their own websites, audition for commercial work, or do podcasts. They might wish to spread their knowledge, establish their expertise, or just have fun. You may want to do this, but are uncertain exactly how it works. Here are some basics:

Do you need Protools?

No. While Protools in its many variations is ubiquitous, and works extremely well, it is by far the "only" computer-based recording platform. It's unlikely that you would ever tap its full features simply recording voice. What you really want is a method to capture sound and edit, control volume, and export files in a certain format (.mp3,.wav being two of the most common.)

Do you need to spend a lot of money?

No. If you have a computer, you can be recording voice for about $100. You can, and might be well advised to spend more - the sky is almost the limit. There is, however, a point of diminishing returns.

How do you get started?

You probably do want to sound more professional than can come from the microphone which may be built-in to your laptop. That's one reason why there are outboard microphones or gadgets that allow you to plug directly into your computer via USB. Some even come with recording software.

Another way is to use an outboard (separate) microphone preamplifier, which boosts the low output of the microphone to a level which can then be input into most sound cards in most computers. You can then add equalization (bass or high frequencies) within your recording program, if it allows.

A third way is to use what is called a "channel strip" which includes a microphone preamplifier and other built-in options, for example: equalization (fancy tone controls), perhaps a compressor (which turns low sounds up at the same time it turns loud sounds down for a smoother presentation), a limiter (which locks the loudest sound to a predetermined threshold) and maybe a "de-esser" which can be tuned to keep "ss" sounds from being too pronounced or harsh. A channel strip then outputs into the line input of your sound card in your computer.

What most important thing do many miss?

The acoustic environment in which you record will greatly affect the outcome. You might hear the hollowness of the room as the sound bounces off the walls, floor, and ceiling (as an exaggeration, think what it sounds like when you talk in your shower). Happily, there are ways around this, both electronic and physical. As an electronic cure, and sometimes present on a channel strip, you would use a "gate" which turns down the lowest sounds your microphone hears. A too aggressive use will also cut parts of your words out, though. Acoustically, anything which absorbs sound can be positioned around the microphone to keep sound from bouncing around the room and being heard.

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Keeping Podcasting Files Small to Keep Speed Up on Your Website

A whole industry has grown out of a problem with podcasts and videocasts. There are major companies that exist solely to provide storage and bandwidth for these tools. They are designed to broadcast podcasts efficiently but they really aren't that different from your own website.

Why is this? What has caused these companies to appear?

The answer is that most people tend to be very wasteful when it comes to the size of their podcast files. Their own websites have a problem with wasted bandwidth and size as a result. These companies exist to overcome this problem by solving the symptom.

But there is a better way.

In this article I'm going to show you two simple ways of keeping your podcasting files small to keep speed up on your website.

But first let's clarify why you want to do this.

There are three basic reasons why you want to minimize the file sizes.

First the amount of storage you will use. Most web hosts limit the size of storage or charge more once you exceed a certain threshold.

Second is the amount of bandwidth you will use. Again most web hosts limit the amount of bandwidth or charge more above a certain threshold.

Finally, the transmission itself takes less time. Therefore you are less likely to run into situations where bandwidth is temporarily being overloaded.

As for the speed of your website, it is affected by four factors. The size of the files you send. The number of people who are accessing your site. The number of other sites being accessed. And the size of the pipelines (bandwidth and processing power) of the host.

So how can you reduce the size of the podcast file?

Most people who are new to the recording of podcasts make one major mistake that affects their file size. They record in stereo. Now stereo is a great format for recording. It gives depth to the record. It imitates your ears and provides a more realistic sound. However, if there is only one non-stereo microphone generating sound it is somewhat irrelevant. And it requires at least twice the amount of storage as a mono recording. So always convert recordings to mono.

The second major mistake is to record a higher quality sound than is actually needed. If the podcast was recorded by phone then a recording of 11,000 kHz, 16 bit is more than sufficient to get the best quality. Similarly, most headset recordings are satisfactory for podcast needs at 22,000 kHz, 16 bit, only music and master recordings have any need for 44,000 kHz, 16 bit recording.

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Podcasting - 4 Tips to Better Podcasts

If you aren't podcasting yet, or if you think it's not a viable marketing option anymore, then you are missing out on a lot of potential. Podcasting is easy and a very important tool to market your products or information. There are still many sites that offer podcasts to their viewers. Podcasts are still popular because they can be listened to away from a computer. Here are a few tips to help you in creating your first podcast.

1. Preparation - Gather ideas and write up a script. A script will help you immensely. If you don't want to write up a script, an outline can be a great way to keep organized too.

2. Microphone - You can go all out and spend hundreds of dollars or you can use your webcam microphone (if your computer will allow it). If you get a really nice microphone it will show in the quality, however, the webcam microphone will sound really close, close enough that most people won't even care about the difference.

3. Editing Software - You really should get some sort of sound editing software such as Sony Soundforge, or if you're lucky enough to have a Mac you can use Garageband. You only have to do a few easy steps and your podcast is finished.

4. Phone Lines - If you want to be able to record your phone line into your podcast, you will need a machine called an innkeeper. An innkeeper takes an analog phone line and makes it available to be recorded clearly and easily.

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How Often Should We Post New Podcasts?

Podcasting can be a very powerful way to establish your credibility as an expert in your field. However, it can be a very time consuming technique requiring research, writing, production and post-production when done too often. Yet, without frequent repetition it is impossible to develop a following. It is a difficult task to find that balance.

So how often should we post new podcasts?

First off, let's clarify our area of discussion. You see there are two basic types of podcasts.

The first is actually just a form of product. It's produced irregularly and usually is a series of recordings. It may be provided as a standalone product but often is used as the base for a home study or coaching product.

The second is the type we are going to focus on. It is an ongoing audio blog or internet radio show. While it can be part of a subscription service it really isn't product focused. Frequently it is used for the purposes of traffic generation or relationship building.

First off, in order for this type of podcast to be successful, it must be provided on a regular basis. After all, in order to build an ongoing audience, the listener must know when to pick up the next podcast. And we are talking about a product which is essentially the internet equivalent of a radio show. And people are trained to expect radio shows to appear on a regular schedule.

Secondly, it must also be provided on a frequent basis. After all, if the time between shows is too great, your audience will forget about it between shows. That means that the relationship will also be forgotten if the cycle is too long.

So we know it has to be frequent but not too frequent. And we know that it has to be regular. And we know that it takes a fair amount of time to create the finished podcast. So let's start by examining how often radio shows are produced.

Most radio shows are presented five days a week, once per day. These shows however, frequently involve full time staff -- producer, writer and personality. The more complex shows to produce are often presented once per week. These shows may involve full time staff but frequently the staff are limited in their availability.

So a ten or fifteen minute podcast could be produced on a daily basis. To do so however would require at least two hours of work per day. Theoretically, you could pick one day and produce one week's worth of podcasts for release the following week. While this is possible, generally speaking, daily production of an extended podcast probably isn't practical.

Producing a podcast once a week is also possible. It has the advantage of being a little more flexible -- an extended podcast requiring four hours of production would not impose an unacceptable workload. And yet it is frequent enough to build up a recurring audience.

Once per month is also doable. The workload can easily be fitted into a normal internet marketer's workload without undue interference. However, once per month is probably at the very edge of the audience's ability to remember the last show.

Ultimately, depending on the length of the show and your own needs, a daily or weekly show appears to be best. Of the two, a once per week show would appear to be the most appropriate.

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Recording Your Podcasts

Podcasts are an excellent way to drive targeted traffic to your website. They help build credibility and they can turn your customers into your fans. They are a great tool for marketers of learning content products.

But recording them scares many people!

Does it scare you? There really is no reason for it. Making podcasts is actually quite easy and inexpensive. It doesn't take much in the way of hardware. And it takes only the barest of skills to record and produce a quality podcast.

In this article I'm going to give you an overview of what is needed for recording your podcasts.

Recording a podcast requires three tools:

1. A computer 2. Editing and recording software 3. A headset.

The computer you use doesn't have to be anything special. In fact, you can use a computer that is barely able to function with modern tools. Netbooks work well, as do laptops. Both of those have built-in speakers which makes editing slightly easier. However, you will find that the built-in microphone won't do the job. A desktop computer will also do the job as well.

Technically there are only three things that you need from the computer. First, that it runs the software you have. Second that it has the ability to connect a headset microphone. For that you will need either a USB or a micro-jack set. Almost all modern computers have at least one of those. Finally, the ability to store the podcasts on a CD or DVD would be beneficial. Strictly speaking the computer doesn't need to have this capability. A portable unit will do the job quite nicely.

Most editing software is also capable of doing double duty as recording software. You don't need a professional or expensive piece of software. In fact, one of the best is Audacity. It is also open source software and free. Which makes it a triple threat.

Finally you will need a headset microphone. Why a headset microphone? Microphones installed in laptops and netbooks are similar to the typical desktop microphone. They are omnidirectional. This means they pick up sound from all directions. A headset microphone is unidirectional and will pick up only your voice. The result will be a much cleaner recording that doesn't need much in the way of editing.

When recording the podcast there are a number of things you can do to create a great podcast. For example, you can start by realizing that you don't have to be perfect. Editing can clean up major mistakes. Minor mistakes are best left in since they make you seem more human. However, to do this requires that the editor have enough material to patch together a corrected recording.

Having said that, practice makes perfect. Making multiple recordings allows you to practice the podcast. It also allows you to polish your presentation and the information you are presenting. Finally, by recording the practice sessions you can generate more material for the editor to work with.

When actually recording, the best position is standing. This gives the body room to breathe. A stool can be used to give some relief to tired legs. You should also try gesturing and walking. Gesturing helps you to express your passion for your subject. That passion will show up in your voice and be recognized by the audience. This helps your presentation to avoid the boring drone label.

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How to Listen to More Podcasts in Less Time - Software Tips to Play Podcasts Fast

The internet provides a variety of entertaining podcasts. There are so many that it is hard to fit them all into the time you have to listen. One way of listening to more podcasts is to speed them and up listen to them faster. Do not worry, it does not take too long to get used to 1.5x or even 2x speeds.

Users can use two free programs that will help you speed up your podcasts without making the voices sound like chipmunks.

Download a program called VLC.

Once you start VLC, click on Tools > Preferences.

At the bottom left click on All.

Click the ">" button next to Audio then click on Filters.

Finally click on "Scale audio tempo in sync with playback rate" then save.

Now when you play a file you can click on the outer ">>" button to speed up the speed of the podcast and get more content in less time. You can also left click on where it says 1.00x and use the slide to set it to a faster speed.

This is best when you are listening while at your computer.

Another program you can use is called Audacity.

If you need to have your podcasts on the go, then you need to use Audacity to speed up the tempo of your files so you can use them on your mp3 player.

Download Audacity.

Open up your podcast or file

Hit Control+A.

Click on Effects > Change Tempo.

You will see a slider that you can either speed up or slow down the tempo. For my computer going past 70% increases in speed makes the audio sound bad.

Set the slider to your desired speed and click OK. It will take it a few moments to transpose the podcast and speed up the tempo.

Click on File > Export to save the transposed file.

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How to Turn Content From a Video Into a Podcast

To make product creation effective you need learn how to repurpose content. How to change content created for one media into an entirely different product created for a different media.

Usually it just doesn't work.

To do it you need to know both how to do it and also why it works -- or doesn't work. Generally speaking whenever you go from a simpler to a more complex form in the same media it doesn't work. Or when you go across media.

There are exceptions, however.

One of those exceptions is when you are going from a complex product to a simple advertising product. For example, when you go from a book to an article or a video to a podcast.

Normally when you go from a video to an audio product you are faced with two very serious issues.

With a video you have a visual component -- that's what makes it a video and not an audio. Typically when you design your learning content you take the freedom that implies into account. However, with an audio you can't refer to a picture -- there isn't one. You have to find non-visual ways to convey the information.

Secondly the content itself needs to be simpler with the more limited communications media. Think of a computer with a phone connection to the internet vs one with a cable connection. You simply can't move the same amount of information without having it come out garbled.

However, if you work around these limits you can successfully repurpose content from video to a podcast.

The trick is that the podcast is a much smaller and simpler product. You need to begin by selecting out appropriate portions of the video to convert. If you're drawing a diagram on a board to illustrate a point -- that's just not going to be a good piece to convert. You need to avoid those portions. Instead try using a talking head segment (in other words no references to visuals) as your base.

The second trick is to avoid complex segments. Typically these would be accompanied by visuals in any case. Remember you have an upper limit on the number of points you can make!

The third trick is to add packaging and content. Most of the segments you'll select won't include an introduction or conclusion. Usually because they're in the middle of a discussion or are themselves an introduction or conclusion. So you need to be prepared to record introductions and conclusions.

And like any other podcast, you need to add packaging around the content. Your audio beginning and ending credits and music are a good example of required audio packaging.

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Can Podcasting Turn You a Profit?

Let's face it, building an internet business is time consuming and money consuming. And no one really wants to do anything that doesn't pay for itself. Even though you have to do article marketing or teleseminar marketing or video marketing or email marketing to drive traffic you will always want to turn a profit from it if you can.

And podcasting is no different.

So can you turn a profit from podcasting?

Well of course the simple answer is that's why you are doing it. Podcasting not only helps you build traffic but it also increases your credibility. And ultimately your credibility (your expertise) is what you are selling. Your products are just how you monetize that credibility as an expert.

But let's not stop there. Can you turn your podcasting into a product that you can sell? Can you turn a profit from your podcasting? Here are four methods that will help pay for your podcasting and make a profit from it. Of course, most of these are advanced techniques and you will have to have created a reputation already. But they are possible.

1. You can sell access to your podcast as a subscription. Yes, Virginia people will pay to listen to your dulcet tones. Well, actually for the great information that you are giving them week after week. This is really no different than a newsletter that people pay for on a monthly basis. People will pay for an audio magazine which teaches them and entertains them. Try mixing interviews and editorials and other formats with your training (learning) content. That way you'll give a little something for everyone and attract a wider audience. You'll also be giving your regular audience a little variety in their weekly listen.

2. You can sell a podcast as part of a monthly membership program. One of the joys of a membership program is coming up with enough content to keep people interested and maintaining their membership. A podcast can be one more form of content. And because it is easy compared to most other media, it can help keep the associated workload under control.

3. Podcasts are a repeating product. That means they accumulate on your hard drive. But it also means that they disappear from your website. In fact, most podcasts are only available until the next podcast. (Okay, sometimes the last one is kept available but you get the idea). That means that you will have content that accumulates but isn't available any longer. So package it up and sell it as a standalone product. Packaging in this case may mean simply creating a collection or it may mean editing segments together. Both collections and standalone products can be sold.

4. Okay, now I admit that this is borderline, but you can use your podcasts as a bonus. Often when selling other products you may need to include a bonus product to increase sales. In fact, you almost always have to include bonuses to close the sale. Podcasts on the same subject make great bonuses. Especially if you can create a package of them.

Six Benefits of Podcasting   The Benefits of Starting a Podcast   Podcast Transcription: Converting the Spoken to the Written   How to Begin Podcasting the Right Way   The Art of Podcasting   How To Pick A Great Name For Your Podcast   

Make Money With Podcasts

First, Internet users realized that they could make money online by blogging and now podcasting is quickly gaining popularity as a way to make money online. Podcasting can be a little more technical than blogging, so it is helpful to know exactly what podcasting is and how to do it before a person dives into making money with podcasting. 

Podcasting has two different versions; audio podcasting and video podcasting. Audio podcasting entails recording one or more people speaking and discussing various subject matters and then saving the recording typically in an MP3 format. MP3 formatting is used because that's the type of audio file that most Internet users can easily open without having to install extra programs on their computer. Video formatting is normally done with either a video camera or webcam and is saved in a flash or MP4 video format. While neither audio or video podcasting is complicated to set up, good equipment should be used in order to achieve the best quality. 

Those who podcast can talk about whatever they want to. Some podcasts are funny, while others are tech based and then there is everything in between. The key to successful podcasting is coming up with a theme or subject matter that other Internet users are interested in. Now that podcasting has been explained, here are a few different ways to make money with podcasting:

As with many other Internet opportunities, one of the easiest ways to make money with podcasting is advertising. Podcasters can either sell advertising space on their website that hosts the podcast or the podcaster can vocally mention their advertisers and their advertiser's products during the podcast episode. Another way to make money with podcasting is to charge for all or some of the podcasts that you make. For example, you might not charge for shorter podcasts, but may want to charge for longer ones that provide the listeners or watchers with more information. You could also allow users to watch part of the podcast for free but then require them to pay if they want to watch the rest of the video or listen to the remainder of the audio. The third way to make money with podcasting is to ask for donations. Some people might not feel comfortable doing this, but remember that it does take a lot of time and money to put a podcast out there for others to view or listen to. Internet users do understand that and if they enjoy the podcast, they might be willing to donate in order to keep the podcast going.

The three ways above to make money with podcasting are only a few of the different methods that can be used. The method that will work the best will depend a lot on the podcast itself and what type of audience the podcast has. 

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Internet Marketing - Using Podcasts

Do you know what a "podcast" is? A podcast is simply an audio recording (typically in MP3 form), where you talk about a certain subject, and submit them to the podcast directories. Now the biggest podcast directory on the internet is iTunes. Almost every famous person who has a show or a popular YouTube channel uses podcasts to market their products and services. Even my favorite financial expert Suze Orman uses podcasts to teach her listeners tips and advice on how to be financially free.

When I first got started making podcasts for one of my old businesses along while ago, I would use a webcam to record myself on video, and then extract the audio from the video file to create the podcast. Now granted, the software that I was using to turn my videos into podcast wasn't too good - but it was all that I had at the time.

Plus, I used a cheap $20 webcam to record my videos. You could hear a "squeaking" noise in the background of the webcam video, but that was just a testament of how "low-tech" this webcam was. I didn't have the money to buy a camcorder, so I was stuck with this option.

I honestly believe that when I extracted the audio from the video file that my webcam created, it picked up on the "squeaking" noise in the background, and incorporated it into the podcast MP3 file. So needless to say, the resulting podcast file was of very low quality.

I bring this story up because if you want to make a podcast, you will have to do it right. Either buy a microphone and record yourself on a computer, or get a camcorder to record yourself via that. The camcorder option is actually a "double whammy" for your marketing efforts. You can take the video and upload it to YouTube, and you can extract the audio file and create a podcast out of it. It's very simple and easy to do.

So how long should your podcast be? Well, Suze Orman's podcasts are over 40 minutes long. So if you think that people will only want a 5 minute podcast, you're mistaken. You can make it as long as you want. Just make sure you provide a lot of high quality information that your listeners can use to achieve a goal or solve a problem in their life.

If there's one thing that I want you to remember about today's lesson, it's that iTunes is definitely where you will want to submit your podcast to. And it's free to do so. They are the largest podcast directory on the internet. There are other podcast directories out there also, but this one definitely takes the cake.

Get started working on your podcast today so that you can start driving people back to your website simply and easily. Make sure you mention your website address at the very beginning and at the end of the podcast. This is how people will get in touch with you and will visit your website simply and easily.

Take these tips and use them to market your podcasts today.

Good luck with using podcast marketing in your online business.

Six Benefits of Podcasting   The Benefits of Starting a Podcast   Podcast Transcription: Converting the Spoken to the Written   How to Begin Podcasting the Right Way   The Art of Podcasting   How To Pick A Great Name For Your Podcast